Vitor Reyes, brand designer and art director in São Paulo. Brands with strategy, personality and emotion.
Hi! I'm Vitor, a brand designer from São Paulo.
I turn stories into brands with personality,
strategic and made to be remembered.
With strategy in mind and sensitivity in the details,
I design experiences that come to life every day
and become part of people's memory.
What I do
Selected work
Grupo Fictor
A new digital look for an economic group connecting the sectors that move Brazil.
Digital brand repositioning
Zaltman
A sophisticated identity for semi-fine jewelry that conveys confidence, style and presence.
Visual identity
Lorena Monteiro
A warm, welcoming brand for a clinical psychologist, from business cards to social media.
Branding & visual identity
SurrealPolitik
An analog, sober identity for a political analysis channel.
Visual identity
Fictus
Brand and brandbook for an earned wage access platform in three countries.
Visual identity & brandbook
Fictor Social Media
A unified visual language that boosted engagement across the group's channels.
Social media & digital brandingBrands that are part of my story
Every project starts with careful listening. Before drawing anything, I want to understand your story, your audience and where you want to go. That conversation is where honest brands are born: strategic at their core and sensitive in the details.
I don't believe in ready-made formulas. Every challenge calls for its own path, built side by side with you, with transparency, closeness and care in every delivery. The goal is simple and ambitious at once: a brand that is recognised, remembered and truly yours.