SurrealPolitik
A channel that analyses politics with data and impartiality needed an identity as firm as its message.
The challenge
In a subject full of noise and polarisation, SurrealPolitik wanted to be recognised for sobriety, rigour and a commitment to truth.
The solution
The identity relies on an analog aesthetic of collages, torn paper and textures in black, white and grey, with blue as the highlight.
The symbol combines a figure in motion with a megaphone, the idea of announcing and questioning. The system covers the banner, profile picture, YouTube thumbnails, the channel intro and stickers for the community.
A clipping straight from the facts
Inspired by the German concept of Realpolitik, the channel offers a critical, pragmatic reading of politics, always grounded in facts and data. The mood board set the direction: an analog look, collage and paper textures, as if every piece of content were a clipping from reality.
The newsboy and the megaphone
The symbol, nicknamed “the newsboy”, comes from the initials S and P and was drawn on a circular grid, which gives the figure harmony and movement. The megaphone is the brand's exclamation mark and always appears in the accent colour.
Sobriety with a touch of colour
Charcoal, grey and off-white bring the seriousness the subject demands, with steel blue as the highlight. DM Sans, across its full range of weights, handles headlines, thumbnails and copy.
Main colours
- Charcoal#090F15
- Steel blue#3597C9
- Grey#B3B7BA
- Off-white#F4F4F4
Supporting colours
- #050405
- #262E36
- #55C1FF
The channel's intro
I animated the video opener with paper, chalk and cut-out textures: the newsboy emerges between the layers and the megaphone announces the channel. Press play with the sound on.
Ready for YouTube
The identity covers the banner, the profile picture, thumbnail templates for videos and the podcast, and the channel experience on desktop and mobile.
Stickers for the community
Stickers with the symbol and the logotype take the brand off screen: onto laptops, notebooks and wherever else the community wants.
The result
A serious, recognisable brand that stands out on the platform without resorting to sensationalism.
