About me

Nice to meet you, I'm Vitor

Brand designer and art director, 30, born and raised in São Paulo. I believe a great brand is one people feel before they even understand it.

Portrait of Vitor Reyes, brand designer in São Paulo

My story

My journey in design began 6 years ago, guided by a simple curiosity: what makes us connect with some brands and ignore others? Today, as a Graphic Design graduate from São Judas and a Design Branding postgraduate student at SENAC, I work every day to answer that question in practice.

Along the way, I built experience in agencies and in the corporate world. During my time at Grupo Fictor, I led the new visual aesthetic of its social media, structured several brandbooks for the group's brands and was creative director of the new website. Today I'm a Senior Art Director at B-Young, where I'm responsible for always-on campaigns for brands such as HolaSim and Dreame Brasil.

Beyond the agency world, I run independent branding and visual identity projects, helping businesses find their voice and position themselves clearly in the market. My next step is to grow into the creative head of a team, keeping the sensitivity and attention to detail that bring a good project to life.

Experience

  1. B-YoungSenior Art Director

    Always-on content for HolaSim and Dreame Brasil, sales campaigns, CRM with A/B tests, YouTube thumbnails and creative direction for video and social media.

  2. Grupo FictorMid-level Graphic Designer

    New social media visual language, brandbook for 6 business units, creative direction for the new website, sales decks, internal communications and event key visuals.

  3. Reis RevisionalMid-level Graphic Designer

    Static and motion posts, copywriting, monthly content planning and video production for social media.

  4. Agência MutumJunior Designer

    Social media, campaigns and brand materials for the agency's clients.

  5. Neo BrandsDesigner

    Digital pieces and visual identity for brands in the portfolio.

  6. Oxy Câmaras HiperbáricasDesign Intern

    First steps in the profession: corporate materials and social media.

Education

  1. Postgraduate degree in Brand DesignSENAC

  2. Associate degree in Graphic DesignUniversidade São Judas Tadeu

  3. Essential Branding courseLAJE (Ana Couto)

  4. 2D AnimationEscola SAGA

Tools & skills

  • Branding
  • Visual identity
  • Art direction
  • Social media
  • Campaign roll-out
  • Internal communications
  • Presentations
  • Web design
  • Illustrator
  • Photoshop
  • InDesign
  • After Effects
  • Figma
  • Keynote

Languages

  • Portuguese — native
  • English — advanced
  • Spanish — basic
  • German — basic
Shall we create something amazing together?