Zaltman
Jewelry made for special occasions calls for a brand that shines before the box is even opened.
The challenge
Zaltman was born with modern, striking pieces, but it needed an identity that felt sophisticated without being distant, and that worked on packaging as well as in campaigns.
The solution
I designed a fine-lined, generously spaced logotype, with a crossbar-less A as the brand's own detail. Deep green became the signature colour, used on boxes, bags and cards with the logotype as a pattern.
In the art direction, the key visuals mix elegance with a touch of irreverence: hands, sparkle and colour create scenes that stand out in the feed.
More than an accessory, a moment
The brief asked for a semi-fine jewelry brand that conveyed elegance, subtlety and presence, and that stood for confidence for whoever wears it. The mood board brought together fashion references, textures and plenty of green to capture that world.
A fine-lined logotype
I started from a fine, elegant typeface and gave it a personal touch: the A lost its crossbar, the spacing opened up and some letters gained rounded details to feel more approachable. The weight was adjusted so it still reads well at small sizes.
Deep green as a signature
The palette combines emerald green, black, olive green and grey, with supporting tones for flexibility. For typography, Neue Montreal brings clarity and a contemporary touch to the copy.
Main colours
- Emerald green#092910
- Black#020202
- Olive green#8CA961
- Grey#DBDBD9
Supporting colours
- #051809
- #144929
- #87984F
- #E5D9A8
- #E0DCCA
- #F4F4F4
Packaging that elevates every piece
Boxes, pouches, bags, stickers and tags carry the logotype as a pattern and the deep green, so that opening the box feels as special as the piece itself.
Key visuals with attitude
In the campaign art direction, elegance and irreverence share the scene: hands, sparkle, colour and unexpected objects create images that stand out in the feed.
The result
A brand that conveys confidence, style and presence at every touchpoint, from the digital shop window to the moment the box is opened.
