Fictor Social Media
Social channels that show the people, places and industries that make Grupo Fictor happen.
The challenge
With content about very different areas, such as food industry, financial services and infrastructure, the group's channels needed a standard that made everything recognisable and easy to follow.
The solution
I led the roll-out of the new visual language on social media: grids, typography, photography and a colour system per industry that organises information without losing the identity.
Stories gained step-by-step sequences about each business area, and posts started following the same visual rhythm across every channel. The same language reached the campaigns, such as the Palmeiras sponsorship.
One system, many subjects
Each industry got its own mix of colour, imagery and graphics: grains and golden tones for food, electric blue for energy, 3D illustrations for real estate and circuit lines for smart farming. That way, people grasp the subject before they even read.
Stories in motion
Key dates, such as Earth Day, became animated stories that reinforce the group's commitment to the environment, always within the same visual standard.
On the pitch with Palmeiras
As master sponsor of Palmeiras' men's and women's youth teams, Fictor got posts and stories celebrating wins such as the Brazilian under-20 title. The partnership also took to the streets, with posters and a flyer for the Palmeiras Run 2025 and the Efeito Fictor T-shirt.
The feed, live
A sample of how the content lives on the group's profiles: posts, carousels and stories published in the new standard, all speaking to each other.
The result
The new visual standard raised average engagement and gave the group a strong, consistent digital presence.
